It all started when...

In the search for an identity, one faces the need to recognize the existence of the other and how the uniformity in society fades the individual.

We mold here the idea of “work-wear” away from its iconic social place of professional identification, and towards the uniform for the creative work intrinsic to every human being.

Assuming this is the only distinctive and consistent practice, the human being is a creator due to an absolute need to create.

The palette is dark and sober reflecting the timelessness of the uniform and the abstract urge to be creative.